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JURA Elektroapparate AG was founded in 1931 by Leo Henzirohs in the Swiss town of Niederbuchsiten (Canton Solothurn). Niederbuchsiten, still the company headquarters today, is located at the southern end of the Jura mountains, and it is these mountains that have given the company its name.
As you see, the brandname JURA comes from the range of mountains at the foot of which the factory was built.

Jura as a geographical term
Jura is thus predominantly a geographical term. The mountains extend into two countries (Switzerland and France) and, in Switzerland, into several Cantons. 
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Jura as a Swiss Canton
Jura is also one of the 26 Cantons in the Swiss Confederation. The youngest Swiss Canton was founded in 1979, is located in the north-west of Switzerland and is French speaking. It borders on France, as well as on the Swiss Cantons of Neuchâtel, Berne, Basel-Land and Solothurn. The capital city is Delémont.
» Go to the official site of the Canton of Jura

Jura as a French department
Part of the Jura mountain range is on French soil. Consequently, the mountains have also lent their name to the 39th department of France. Located in the east of France, this department is part of the Franche-Comté region.

Jura as a geological term (Jurassic period)
The Jurassic Period in the history of the Earth began about 199.6 million years ago and ended about 145.4 million years ago. The Jurassic rock beds are sandwiched between the Triassic layer below and the Cretaceous layer above.
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